ISA Transfer Rules 2026: How to Move Your ISA
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eToro Review 2026
Overview, highlights & more!
What will you find in this review:
Why do we recommend eToro?
This YourWalletManager eToro review looks at the platform from a UK investor's point of view. It covers shares and ETFs, cryptoassets, copy trading, and CFDs on shares, ETFs, commodities, forex, indices and cryptoassets.
eToro's US arm offers a different product set and is regulated separately, so nothing here applies to US clients.
eToro is one of the largest social trading platforms in the world, with more than 40 million registered users across 75 countries.
Its position rests on commission-free ETF dealing, low-cost stock dealing in most markets, copy trading, and an app that newer investors find easy to get on with on both desktop and mobile.
That combination makes it a reasonable starting point for a wide range of investors.
Opening an account and funding it is straightforward, and there is a demo account with $100,000 in virtual funds to practise with.
Worth knowing before you start: pricing is US dollar based, so conversion charges are a real consideration for a GBP investor, and spreads on some instruments are wider than at specialist brokers.
What you will find in this review:
Overview of eToro
Its dynamic platform allows users to engage in online trading of a diverse array of financial assets encompassing stocks, ETFs, and an extensive array of CFD products spanning stocks, indices, currencies, and commodities.
The company was founded in 2007 and has grown from a small trading startup into a listed business. Its stated aim has been to open up markets to people who would not previously have used a traditional broker, wherever they happen to live.
eToro Money has grown well beyond a crypto wallet. It is now the provider of the local currency account, which lets UK clients hold a GBP balance alongside their USD investment account and trade GBP-denominated assets without a conversion charge. It also issues the eToro Visa debit card to eligible UK Club members. The GBP account is provided by eToro Money UK Ltd, authorised by the FCA for electronic money and payment services under firm reference number 900203. The same app is still used to move supported cryptoassets to an external wallet.
What changed in eToro's 2026 rebrand
On 7 July 2026 eToro launched a refreshed brand: a new logo, a new visual identity and the tagline "Know better". The company name, the legal entities and the FCA firm reference are unchanged, as are the CopyTrader™ and Smart Portfolios product names. If you held an account before the rebrand, nothing about your account changed.
The rebrand landed alongside a much larger product release, which matters more than the logo:
- Tori, a proactive AI assistant built into a rebuilt mobile app. It surfaces portfolio and market information without being asked, and is also reachable through WhatsApp and Apple Watch. eToro is explicit that Tori does not provide investment advice.
- Sub-accounts, so you can separate what you are investing for, such as a house deposit and a longer-term pot, and manage them side by side.
- Agentic portfolios, where you build or copy an AI agent that trades to a set brief inside its own sub-account.
- eToro edge, a desktop platform aimed at active traders, with heavier charting and analytics.
- An app store of trading and analytics tools built by partners and developers, with a Builders’ Portal for API access.
- Self-custody crypto wallets, powered by Zengo, for investors who want to hold their own keys. eToro notes that this sits outside its regulated services.
Availability varies by country and not all of it has reached UK clients. Check inside your account rather than assuming a feature is live.
Platform Highlights
| 🗺️ Supported countries | Over 75 countries. Availability of individual products varies by country |
| 📊 Stock and ETF dealing | ETF trades are commission-free. A $1 or $2 commission may apply on stock trades depending on your country and the exchange |
| 💲 Crypto fees | 1% per position for Bronze, Silver and Gold Club tiers. Platinum and above pay 0.95% down to 0.10% by monthly volume |
| ⏳ Inactivity fee | None |
| 🏧 Withdrawal fee | Free from a GBP account. $5 from a USD account, with a $30 minimum |
| 💷 Account currencies | USD, plus an optional local GBP account provided by eToro Money UK Ltd |
| 🇬🇧 UK stamp duty | 0.5% Stamp Duty Reserve Tax on purchases of UK-listed shares, passed on by eToro |
| 💵 Minimum deposit | Typically $50, though this varies by country and payment method |
| 💡 Products offered | Shares, ETFs, cryptoassets, and CFDs on shares, ETFs, commodities, forex, indices and cryptoassets |
| 🎮 Demo account | Yes, with $100,000 in virtual funds |
| 📜 UK regulation | eToro (UK) Ltd, authorised and regulated by the FCA, firm reference number 583263 |
| 🛡️ FSCS protection | Up to £85,000 per person on investments held with eToro (UK) Ltd. Cryptoasset services are not covered |
| 🏦 Company status | Publicly listed on Nasdaq (ETOR) since May 2025 |
What eToro actually costs a UK investor
The headline is commission-free dealing, but that is not the whole cost picture for someone investing in pounds. These are the charges worth understanding before you open an account.
- Currency conversion. The main eToro investment account is denominated in US dollars. If you fund a trade from a balance in a different currency to the asset, or move money between your USD and GBP balances, a conversion charge applies. The rate varies by location, payment method and eToro Club tier. For most UK investors buying US shares, this is the single largest ongoing cost.
- UK stamp duty. eToro passes on the 0.5% Stamp Duty Reserve Tax that the UK government charges on electronic purchases of UK-listed shares. This is a tax, not an eToro fee, and every UK broker passes it on.
- Stock commission. ETF trades are commission-free. A $1 or $2 commission may apply on share trades depending on your country of residence and the exchange. Check the country selector on eToro’s fees page for the figure that applies to you.
- Withdrawals. Free from a GBP local currency account to your own bank, with no minimum. A flat $5 with a $30 minimum from the USD investment account.
- Inactivity. Nothing. eToro no longer charges an inactivity fee.
- CFDs. Leveraged and short positions are executed as CFDs and carry an opening and closing spread plus an overnight financing fee. These are a different product from buying shares outright.
- Cryptoassets. 1% per position for Bronze, Silver and Gold Club members, falling to between 0.95% and 0.10% for Platinum and above depending on monthly volume. Moving cryptoassets to the eToro Money wallet carries a 2% fee.
A practical takeaway: opening a GBP local currency account and using it for GBP-denominated assets removes a conversion step that would otherwise apply on every trade.
eToro is best known for CopyTrader™, which lets you mirror the positions of another investor automatically, in real time and with an amount you choose. You can stop copying at any point.
Smart Portfolios are ready-made thematic portfolios covering a range of asset classes or a selected group of investors. Each follows a set strategy, is rebalanced periodically, and carries no management fee.
In essence, CopyTrader™ empowers you to replicate the strategies of individual traders, while the Smart Portfolios furnishes you with the opportunity to invest in a single portfolio consolidating an array of securities. A prime illustration lies in the ability to invest in a Smart Portfolio focused on technological companies. Here is an illustrative representation:
eToro also offers a wide range of cryptoassets. The crypto fee is tiered: Bronze, Silver and Gold Club members pay a flat 1% per position, while Platinum, Platinum+ and Diamond members pay between 0.95% and 0.10% depending on their monthly trading volume.
When you buy cryptoassets on eToro you take genuine ownership of the underlying asset, in the same way you would with a real share. That applies where you use no leverage, are not short selling, and are not a client of eToro’s Australian entity.
Education is a genuine strength. eToro Academy, News and Analysis, and Digest and Invest cover written research, video and podcasts, and are available to account holders at no extra cost.
The diversity of the user base led to the establishment of the eToro Club
The Club rewards investors with larger balances through reduced fees, discounts, free subscriptions and invitations to member events. What you get depends on your account balance, and ISA holdings now count towards your tier.
In short, eToro suits investors who want social trading, low headline dealing costs and crypto exposure in one place.
Those who qualify can also apply for a Professional Account, and eToro supports corporate accounts for businesses.
Advantages
Commission-free ETF trading
ETF trades carry no eToro commission, whatever the size of the order and however it was placed. Stock trades are commission-free in many markets, although a $1 or $2 commission applies in some countries depending on the exchange.
Social trading built in
eToro brought copy trading to a mainstream audience. CopyTrader lets you mirror another investor's positions automatically, and Smart Portfolios bundle assets around a theme or strategy with no management fee.
A broad product range
Shares, ETFs, cryptoassets and CFDs in one account, plus Cash, DIY and Managed ISAs for UK investors through eToro's partnership with Moneyfarm.
Straightforward to use
The interface is clean and approachable for newer investors. eToro rebuilt its mobile app in July 2026 around Tori, a proactive AI assistant that surfaces portfolio and market information without being asked.
Strong educational material
eToro Academy, News and Analysis, and the Digest and Invest series cover written guides, video and podcasts, and are free to account holders.
Listed company with an FCA-regulated UK entity
eToro has been publicly listed on Nasdaq under the ticker ETOR since May 2025, so it now reports results quarterly. UK clients are served by eToro (UK) Ltd, authorised and regulated by the Financial Conduct Authority under firm reference number 583263.
Taken together, these make eToro a strong option for investors who want social trading features, low headline dealing costs and access to a wide range of assets in a single account.
Start your investing journey with eToro today!
Disadvantages
Currency conversion costs
The main eToro investment account is denominated in US dollars. If you trade an asset priced in a different currency from the balance funding it, or move money between your USD and GBP balances, a conversion charge applies. The rate varies by location, payment method and eToro Club tier.
Limited range of real ETFs
The choice of ETFs you can hold outright is narrower than at platforms built specifically around long-term index investing.
Spread, overnight and conversion charges add up
CFD positions carry an opening and closing spread as well as an overnight financing fee, and conversion charges apply across the account. The pricing is published clearly, but there are a lot of moving parts to keep track of.
Withdrawal fee on the USD account
Withdrawing from your USD investment account costs a flat $5 and carries a $30 minimum. Withdrawals from a GBP local currency account to your own bank are free, with no minimum.
UK stamp duty and stock commission
eToro passes on the 0.5% Stamp Duty Reserve Tax charged on purchases of UK-listed shares. A $1 or $2 commission may also apply on stock trades, depending on your country of residence and the exchange.
None of these are dealbreakers on their own, but they do mean the headline 'commission-free' framing is only part of the picture. Work out which charges apply to the way you actually intend to invest before you commit.
A Primer on Tori, eToro's AI Assistant
Tori is eToro’s built-in AI assistant. It is reached from an icon in the top right corner of the main platform screens, so it runs as a conversation layered over what you are already doing rather than as a separate destination.
eToro says Tori is powered by Grok 4.2 and pulls real-time market sentiment from X. That is the part which separates it from a generic chatbot bolted onto a broker: the sentiment feed is meant to tell you what is driving a move, not just what the move was. It also retains context, remembering your portfolio, your previous conversations and your stated preferences, so follow-up questions do not start from a blank slate.
What Tori is designed to do:
- Answer questions about markets and individual assets in plain language
- Review your existing holdings, highlight risks and surface insights based on what you own
- Summarise what is moving a stock right now using live sentiment from X
- Build an Agent Portfolio, a portfolio you set up by describing your strategy in conversation, which Tori then helps manage
- Handle platform and account questions instantly, with a human support agent still available when you need one
The Agent Portfolio is the feature worth understanding properly. You describe what you are trying to achieve, Tori assembles a portfolio around it, and you stay in control with the ability to pause or stop at any time. In practice it sits between Smart Portfolios, which are curated for you, and building everything yourself.
Where we would be cautious: Tori is an informational tool, not a regulated advice service. eToro states plainly that Tori does not provide investment advice and that its responses may be inaccurate or incomplete. Treat anything it produces as a starting point for your own research rather than a recommendation, particularly for holdings you intend to keep for years. AI assistants are fluent by design, which means a shaky answer can sound every bit as confident as a solid one.
Account Setup Process
Opening an account is a short, guided process. Start on the eToro homepage and select Sign Up:
Next, choose a username and enter your email address and a password. You can also sign up using an existing account with another provider. You will be asked to accept the terms and conditions, which is standard when opening any investment account.
Worth noting: you are registered with the eToro entity that covers your country of residence. UK residents are registered with eToro (UK) Ltd. Other entities in the group include eToro (Europe) Ltd, eToro (ME) Limited, eToro Singapore Pte. Ltd., eToro AUS Capital Limited, eToro (Seychelles) Ltd and eToro Money UK Ltd.
After you are registered under the subsidiary relevant to your geographical location, you’ll receive a prompt to validate your provided email.
Next you complete your profile, which covers your full name, date of birth and your level of trading experience.
These questions are a regulatory requirement, and your answers also determine which products you are able to access.
Platform & Tools
eToro works on both web and mobile. Here we run through the main parts of the web platform.
The left-hand panel holds the main tabs. The Watchlist tab, for example, is where you add shares you are thinking of buying or have recently bought.
Your Portfolio page brings your holdings together in one view, showing profit and loss in both cash and percentage terms.
It also separates cash available from total invested.
Venturing to the “Discover” tab reveals a succinct synopsis of the spectrum of available asset classes. Notably, it offers insights into Investment Opportunities, the Daily Movers, Trending Assets, and other relevant sections:
Lastly, at your fingertips are expedient access buttons. These serve as gateways to the economic calendar, the facilitation of fund deposits and withdrawals, and immediate customer support, all of which are readily accessible for your convenience.
What services does eToro offer?
| Service | Available |
|---|---|
| Shares | Yes |
| ETFs | Yes |
| Bonds | Not on the main platform. Available inside the DIY Stocks and Shares ISA |
| Funds | Not on the main platform. Mutual funds available inside the DIY Stocks and Shares ISA |
| Options | No (US clients only) |
| Futures | In beta for a limited audience, rolled out by region |
| Forex | Yes (CFDs) |
| Cryptoassets | Yes |
| Commodities | Yes (CFDs) |
| CFDs | Yes, on shares, ETFs, cryptoassets, commodities, forex and indices |
| Stocks and Shares ISA | Yes, provided by Moneyfarm |
| Cash ISA | Yes, provided by Moneyfarm |
| Stock lending | Yes |
| Recurring investments | Yes |
Frequently Asked Questions
Conclusion
eToro has changed a lot since this review first ran. It is now a listed company, reporting quarterly on Nasdaq under ETOR, and in July 2026 it rebranded and shipped a rebuilt app centred on an AI assistant. For a UK investor the more meaningful changes are quieter ones: the inactivity fee has gone, withdrawals from a GBP account are free, and there is now a proper ISA range covering Cash, DIY and Managed options.
The core proposition still holds. Commission-free ETF dealing, low-cost share dealing in most markets, copy trading and a genuinely approachable interface make it a reasonable place for a newer investor to begin, and eToro (UK) Ltd is FCA regulated with FSCS cover of up to £85,000 on investments.
The reservation is cost complexity rather than cost level. Pricing is US dollar based, so conversion charges apply unless you use a GBP local currency account, and the CFD and crypto side carries spreads and overnight fees that behave very differently from simply owning shares. Anyone planning to buy and hold UK and US shares should work out which of those charges actually applies to them. Cryptoassets sit outside FSCS protection entirely.
On balance: strong for social trading, breadth of assets and ease of use, and worth checking carefully against a plain index platform if all you want is a low-cost ISA.
